Three documented case studies from Tuscany. Numbers real. Problems specific.
The Casentino Valley has produced handmade paper since the 13th century. Cartiera del Casentino is among the last traditional producers still using river-powered stone mills. Their challenge was reaching international buyers — designers, letterpress printers, art book publishers — who would pay for the genuine article rather than factory alternatives. The Commerce Engine build gave them an international-facing shop that communicated the craft clearly. In the first three months, 34% of orders came from outside Italy.
Studio Berardi Architetti had been practising in Arezzo for 11 years with a website that had not been updated since their founding. The site had no mobile version, no SEO, and no case studies. New clients arrived exclusively through referrals. The Blueprint Site added a project portfolio, structured service pages, and the SEO foundation that the old site had entirely skipped. Three unsolicited enquiries from new clients arrived in the first eight weeks — something that had not happened from the previous site in four years.
Ristoro dei Monaci is a farmhouse restaurant in the Casentino hills, 20 minutes from Bibbiena. Despite genuinely exceptional cooking, their online presence was inconsistent across every channel — different logos, different photographs, different descriptions. The Identity Build gave them a unified visual identity and a website that communicated what the restaurant actually is rather than what a general-purpose restaurant template suggested it might be. Direct bookings in the first summer season increased 62% compared to the previous year.