Six steps.
No ambiguity.
Each step has a specific output. Nothing moves to the next step without the current one closed.
A structured session — 45 minutes for small projects, 90 minutes for larger ones — where we establish the goals, the audience, the scope, and what success looks like. The output is a written brief that both parties sign before anything begins.
Site architecture and content structure, agreed in writing. For identity projects, the brand strategy document is developed here. This stage produces the decisions that design will be judged against.
Visual design of all agreed pages in Figma, starting with the most complex and working outwards. One direction, presented and discussed — not a menu of options. Revisions happen within the included rounds.
Development of approved designs. Mobile, tablet, and desktop tested throughout. Performance tracked from the start. CMS configured before handover begins.
Structured review rounds. Consolidated feedback, not rolling changes. Each round closes cleanly. Post-revision amends are billed at the hourly rate.
DNS cutover, SSL verification, analytics confirmation, redirect testing. Source files delivered. Handover session scheduled. Post-launch support period begins.
Start with
a brief.
Step one takes 45–90 minutes. Everything else follows from it.