An online shop built to convert visitors who are actually ready to buy.
E-commerce design requires a different starting point from standard websites. The product page is where purchase decisions are made. Every other page exists to guide the visitor there. We start by designing the product page, then work outward — category pages, search, homepage, basket, checkout. Most agencies build in the opposite order and end up with beautiful homepages and confusing product pages.
The Commerce Engine engagement covers a full custom online shop. We design the product catalogue experience for how visitors actually browse: by category, by use case, by occasion, by price. The filtering and sorting system is designed around the actual questions customers have, not around the attributes that are easiest to store in a database.
Product photography treatment is specified in a brief we provide at the start of every engagement. Consistent photography is one of the most impactful changes you can make to an e-commerce site. Most clients can produce it themselves once they have a clear brief; they just need to know what to shoot.
The checkout flow is built to reduce abandonment. Italian consumer law requirements (D.Lgs. 206/2005) are handled correctly — required pre-contract information, withdrawal rights, and terms are integrated into the checkout in a way that meets the legal standard without alarming customers.
Payment: Stripe and PayPal as standard. SumUp, Nexi, or bank transfer on request.
Deliverable: full WooCommerce store, product catalogue setup (up to 100 products at launch), payment integration, order management, fully responsive, performance-optimised, Figma source file, 120-day post-launch support.
In practice
A Casentino artisan paper producer launched their first international online shop through a Commerce Engine engagement. In the first three months, 34% of orders came from outside Italy — a market they had no way to reach before.
A Tuscan ceramics collective switched from Etsy to a custom shop. Direct sales in the first season exceeded their Etsy figures. The commission they saved covered the cost of the project within seven months.
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